Chapter Introduction
- An Introduction to Learning
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Athletes in the Making
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An Ominous Smell
- Classical Conditioning
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DIDN’T SEE THAT COMING
Rescuing Animals with Classical Conditioning
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from the pages of SCIENTIFIC AMERICAN
The Taste of Immune Suppression
- Operant Conditioning
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The Jeremy Lin Show
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THINK AGAIN
Chickens Can’t Play Baseball
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SOCIAL MEDIA AND PSYCHOLOGY
Contagious Behaviors
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CONTROVERSIES
Spotlight on Spanking
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THINK AGAIN
Think Positive Reinforcement
- Observational Learning and Cognition
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Basketball IQ
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DIDN’T SEE THAT COMING
Monkey See, Monkey Do: Can Apes Learn by Observation, Too?
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It Keeps Getting Better