At the upper left is a traffic light, with the green signal. The caption reads, YES! It’s NASCAR! You have to drive faster than anyone else to win. We will apply a reinforcer to increase the behavior. A race flag is shown beside the road track.
At the upper right is a traffic light, with the red signal. The caption reads, NO! We’re not at the racetrack! Speeding is dangerous and against the law. We will apply a punishment to decrease the behavior. A board that reads, SPEED LIMIT 25 is shown beside the road track.
The drawing at the left below the Yes traffic light shows a sign labeled Reinforcement with a car on a track that splits into two arms. The left is labeled Negative Reinforcement and shows an illustration of a wrench with an X cross mark over the illustration. The caption reads, you don’t like working in the family auto-body shop. Your family says you can work fewer hours if you win the next race. Taking away unwanted work increases the speeding behavior. The right is labeled Positive Reinforcement and shows an illustration of a trophy and paper money. The caption reads you win a trophy and a cash prize for going fast at the race. Adding desirable rewards increases your speeding behavior.
The drawing at the right below the No traffic light shows a sign labeled Punishment with a car on a track that splits into two arms. The left is labeled Negative Punishment and shows an illustration of a driver’s license stamped Suspended over it. The caption reads, the police officer confiscates your license. Taking away something desirable decreases your speeding behavior.
The right is labeled Positive Punishment and shows a police officer writing on a pad. The caption reads, the police officer gives you a citation. Adding something undesirable decreases your speeding behavior.