The first section titled fundamental attribution error depicts a silhouette of a waiter labeled actor who slips and drops the cups in his hands and a silhouette of a woman labeled observer standing behind the actor. Text above reads, observer tends to think actor’s behavior is caused by internal characteristics, ignoring the role of the situation. A thought bubble corresponding to the observer reads, the waiter is so clumsy! Text pointing to the thought bubble reads, observer ignores external circumstances, such as a slippery floor.
The second section titled just-world hypothesis depicts a silhouette of a waiter labeled actor who listens to a speech bubble that says, you’re fired, and a silhouette of a woman labeled observer standing behind the actor. Text reads, observer tends to think people get what they deserve. A thought bubble corresponding to the observer reads, bad things happen to bad people. He had it coming. Text pointing to the thought bubble reads, observer ignored other possible reasons, such as that the manager would rather hire a friend instead.
The third section titled self-serving bias depicts a silhouette of a waiter at the top and bottom. Text reads, we tend to attribute our success to internal characteristics and our failures to external circumstances. A speech bubble from the waiter has an illustration of a jar labeled tips filled with dollars with accompanying text that reads, success! I got a lot of tips tonight. A thought bubble reads, I’m an excellent waiter so I earn good tips. Another scenario shows the waiter with a speech bubble that has an illustration of a jar labeled tips with less dollar bills with accompanying text that reads, failure! I hardly earned any tips. A thought bubble reads, diners were really stingy tonight, so I wasn’t tipped well.
The fourth section titled false consensus effect depicts a silhouette of a waiter labeled actor standing over broken cups and a silhouette of a woman labeled observer standing behind the waiter. Text reads, observer tends to assume the actor is behaving similarly to how she would act in that situation. A thought bubble corresponding to the observer reads, oh no, he’s going to get angry and blame it on someone else. That’s what I do when I feel embarrassed. Text pointing to the callout reads, observer fails to appreciate that the actor may not have the same emotional and behavioral reaction. Rather than getting angry and blaming someone else for the mishap, he might think the situation is funny and start laughing.