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Scientific American: Psychology

Infographic Activity 15.3: Thinking About Other People

Thinking About Other People

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Attitudes are complex and only sometimes related to our behaviors. Like most attitudes, prejudicial attitudes can be connected with our cognitions about groups of people, our negative feelings about others (also referred to as prejudice), and our behaviors (discriminating against others). Understanding how and when these pieces connect to each other is an important goal of social psychology. Jane Elliott’s classic “Blue Eyes/Brown Eyes” exercise helps demonstrate how stereotypes, discrimination, and prejudice may be connected.

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1.1 Quiz

1. What was the historical event that led Jane Elliott to conduct her famous “Blue Eyes/Brown Eyes” project?

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2. Prejudice is to the ________ of an attitude as discrimination is to the ________ component of that same attitude.

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3. Thagi has been wanting to take a course in college-level calculus for some time, and she finally registers for that class. She walks in on the first day, and sees an Asian woman at the front of the class. On the board is written, “Math 341 – Calculus I – Professor Xiao.” Thagi thinks to herself, “this should be a really good class, because Asian people are really smart when it comes to math!” Thagi’s belief represents a(n) ________.

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4. Louie is a waiter in a restaurant, but he has had some bad experiences waiting on certain types of people in the past. He does not seem to recognize that any kind of customer can be good or bad, cooperative or difficult, and has convinced himself that Jewish people are the worst tippers. As a result, whenever he thinks a Jewish person is sitting in his section, he intentionally provides them with slower service, is less pleasant, and makes their visit a poorer experience. Louie’s differential treatment of Jewish customers is an example of ________.

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5. Which of the following would be the best example of prejudice?

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