Does Sexy Sell?
Justin Bieber models underwear for Calvin Klein’s Spring 2015 ad campaign. Research suggests that advertisements may instill attitudes toward brands through classical conditioning (Grossman & Till, 1998), but how do these attitudes affect sales? Now that is a question worth researching.
Justin Bieber models underwear for Calvin Klein’s Spring 2015 ad campaign. Research suggests that advertisements may instill attitudes toward brands through classical conditioning (Grossman & Till, 1998), but how do these attitudes affect sales? Now that is a question worth researching.
The Advertising Archives