A LIFETIME OF MISHAPS The life of Tank the Roboceptionist has been marked by a series of disappointments. After failing to live up to his father’s expectations of becoming NASA’s next great telescope, Tank had a disastrous career in military reconnaissance. The CIA deployed him to a war zone to fight terrorists, but the hapless robot could not distinguish between comrade and enemy. Exasperated with Tank’s bungling performance, American soldiers were ready to recycle his metal parts. The disgraced robot was promptly returned to the United States (Carnegie Mellon University, 2013).
How do you think a string of such disasters might have shaped Tank’s personality? If only we could understand how his life experiences have influenced his levels of neuroticism, openness, and agreeableness. Wouldn’t it be fascinating to see how this blue-
LO 13 Explain why reliability and validity are important in personality assessment.
CONNECTIONS
In Chapter 7, we discussed ways to determine the reliability of intelligence tests. In addition to test–
Before we discuss the various types of personality tests, let’s get a handle on the qualities that render these tests effective—
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The other important quality of a personality assessment is validity. A valid test is one that can be shown to measure what it intends to measure. Let’s say a psychologist develops an assessment for extraversion. In order for her test to be considered valid, it must yield results that are similar to already established and valid assessments of extraversion.
CONNECTIONS
In Chapter 1, we noted that people are prone to the hindsight bias, the feeling that “I knew it all along.” Researchers, in particular, can introduce observer bias into the recording of observations. When choosing a personality assessment, it is important to be alert to the biases that can interfere with objective data collection.
Assessment of personality can be broadly classified into objective and subjective measures. Findings from subjective assessments are based, in part, on personal intuition, opinions, or interpretations. With objective assessments, findings are based on a standardized procedure in which the scoring is free of opinions, personal beliefs, expectations, and values. Critics of subjective assessments suggest that there is not enough consistency across findings, as a result of nonstandard scoring procedures. And as noted in earlier chapters, humans are prone to a variety of biases and cognitive errors that can interfere with the ability to accurately assess people and situations. Critics of objective assessments contend that the standardization of these tests does not allow for flexibility and fails to appreciate the diversity of individual experiences. Despite these alleged flaws, many psychologists use a mixture of objective and subjective assessment techniques with their clients.
Not everyone agrees about the effectiveness of personality assessment. Even so, it is used in many contexts and in ways that have profound implications. Psychologists use personality tests to get to know their clients and diagnose mental disorders. Companies use them to make decisions about new hires and promotions (Does this person have what it takes to be a manager?). Personality tests are part of the battery of assessments used to evaluate the functioning of parents embroiled in custody disputes: Is mom depressed? Can she care for this child? (Lilienfeld, Wood, & Garb, 2005).
In this next section, we will explore the major types of personality tests that psychologists employ: interviews, projective personality tests, and objective personality tests. Many of these are aligned with specific perspectives (psychoanalytic or behavioral, for example), but most psychologists use an integrative approach, drawing on multiple perspectives in their assessment of clients.
CONNECTIONS
An important factor to consider in the interview procedure is the malleability of memory, which we discussed in Chapter 6. The interviewer should avoid posing questions that might lead to the misinformation effect, which is the tendency for new or misleading information to distort memories.
One way to gather information about personality is through a face-
One great advantage of the interview is that it allows a psychologist to see a client in a relatively natural, realistic setting. Talking with a client face to face, a psychologist can observe facial expressions and body language, which may offer clues to what’s going on inside. There are drawbacks, however. Interview subjects may lie to the interviewer (without even realizing it), spin the facts to misrepresent themselves, or share memories that are distorted or incomplete. Another source of error is the interviewer. She may, for example, lead the interview in a particular direction or interpret responses in a way that reinforces her own beliefs about personality. Clients can also be influenced by the interviewers’ nonverbal language. The desire to answer “correctly” is strong in an interview format. Just as in surveys, the way a question is asked can have a profound influence on the answer.
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LO 14 Define projective tests and evaluate their strengths and limitations.
It’s a hot summer’s day and you’re lying on the beach, gazing at the clouds. “What do you see?” you ask your friend. “I see the profile of a Doberman pinscher,” she replies. “That’s funny,” you say. “I see a child doing jumping jacks.”
projective personality tests Assessments that present stimuli without a specified meaning to test takers, whose responses can then be interpreted to uncover underlying personality characteristics.
How is it possible that two people can look at the same image and come away with such different impressions? Some would argue that it has a lot to do with personality. The idea that personality influences perception is the premise of projective personality tests, which psychologists use to explore characteristics that might not be accessible through interview or observation, as they attempt to access aspects of the unconscious (Infographic 10.3). With this type of assessment, the test taker is shown a stimulus without a specified meaning and then prompted to project meaning onto it. Projective personality tests assume that people carry around anxiety and unresolved conflicts, often beneath conscious awareness. Because these tests attempt to uncover such issues indirectly, they are less threatening than other methods, and therefore provoke less resistance. The goal of the test administrator is to take the manifest content (what the person reports seeing) and try to understand its underlying meaning.
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THE RORSCHACH INKBLOTS The best-
Here is a rough description of how the test is administered: Imagine someone hands you a series of cards covered in odd-
THE THEMATIC APPERCEPTION TEST (TAT) In the mid-
TAKING STOCK One criticism of projective personality tests is that they can take too much time. However, because the test taker may be willing to speak openly, honestly, and freely due to the unstructured nature of the assessment, the benefits seem to outweigh the costs. Another major concern, mentioned earlier, is the subjectivity of interpreting results, which can lead to reliability problems. Test administrators may score differently, and test takers may not get the same results when they take the test on different occasions. Even the comprehensive scoring system for the Rorschach inkblots has not resolved concerns about projective tests, because the issue of validity remains. Many critics suggest projective tests are not valid because they do not measure what they claim to be measuring (Schultz & Schultz, 2013). Nonetheless, clinicians continue using projective tests because they often provide a way to begin forming a picture of a client.
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What tools do you use to get a feel for a person? Do you ever try to size up someone’s personality by looking at his Facebook page? In many cases, personality characteristics projected through social media bear close resemblance to real-
It’s Written All Over Your Facebook
Facebook profiles reveal a great deal about the personalities of their owners. In one study, researchers assessed the offline personalities of American Facebook users and German StudiVZ users (StudiVZ is a popular European network), and then compared those results with the impressions of people checking out their profiles. Their readings of the profiles turned out to be quite accurate, particularly when it came to the traits of extraversion and openness (Back et al., 2010).
FACEBOOK PROFILES REVEAL A GREAT DEAL ABOUT . . . THEIR OWNERS.
This tendency for Facebook to betray one’s true personality may not be a good thing if you happen to be narcissistic. Narcissism is a personality trait often equated with vanity, self-
LO 15 Describe objective personality tests and evaluate their strengths and limitations.
Earlier we mentioned that clinicians use a variety of tools to assess the personalities of their clients. Among those tools are objective personality tests, assessments made up of a standard set of questions with answer choices (true/false, multiple choice, circle the number). These tests are called objective because the results are assessed in a standardized way, free of personal bias. In contrast to the projective inventories, which often seem to be overly subjective, objective personality tests have clear scoring instructions that are identical for anyone taking the test. Often scores are calculated by a computer. In addition to being convenient and unbiased, objective tests have a solid base of evidence supporting their reliability and validity (Anastasi & Urbina, 1997). Some of these tests may focus on a particular personality characteristic or trait (such as locus of control); others might assess a group of characteristics (such as the Big Five).
THE MMPI–
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16PF Another objective assessment of personality is the Sixteen Personality Factor Questionnaire (16PF), originally created by Raymond Cattell and based on his trait theory. With the 16PF, the test taker must select one of three choices in response to 185 questions. Ultimately, a profile is constructed, which indicates where the person falls along the continuum of each of the 16 dimensions. Take a look at Figure 10.5 and you can see how pilots and writers compare on the 16 factors. For example, airline pilots tend to fall on the tough-
MYERS–
Problems arise when assessments incorporate somewhat vague descriptions of personality traits. Some would even liken it to the Barnum effect, which was named after P. T. Barnum (1810–
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TAKING STOCK We have noted specific criticisms of the MMPI-
Can we be 100% confident in the results of personality tests? Not yet, but psychologists are developing new measures that take advantage of technology, bypassing self-
FINAL THOUGHTS You may be wondering why we chose to feature Tank the robot in a chapter on personality. We can give robots characteristics and traits; we can even endow them with the capacity to “learn” and interact with their environments. But try as we may, we cannot provide them with genuine personalities. Our inclusion of Tank is a deliberate attempt to illustrate the complex and uniquely human nature of personality.
1. ____________ personality tests present ambiguous test stimuli to the test taker, so the administrator can interpret and uncover underlying personality characteristics based on that participant’s responses.
Objective
Projective
16PF
Myers–
b. Projective
2. Objective personality tests are made up of a set of standardized questions with previously established answers (for instance, true/false or multiple choice), and are assessed free of:
intuition or bias.
reliability.
validity.
objectivity.
a. intuition or bias.
3. A psychologist gives a client several personality tests to help her choose a career path. What might the consequences be if the tests are not valid? What if they are not reliable?
Answers will vary, but can be based on the following definition. A valid measure is one that can be shown to measure what it intends to measure. If a measure is not valid, a client might be given information that is not meaningful because the findings have not been shown to measure their intended topic. A reliable measure provides consistent results across time as well as across raters or people scoring the measure. If findings from a personality test are not reliable, a client may be given information that will not reflect a consistent pattern or that may be questionable due to problems with scoring.