Getting hired now involves more than just a stellar resume and cover letter. The most competitive candidates also take care to develop and maintain a strong professional brand online. This tutorial will show you how to harness the best of social media to create an impressive brand that showcases your professional strengths and skills.
Photos 1 and 6: Used by permission of Joseph Cauteruccio. Photos 2, 3, and 4: © 2014 Macmillan, Photo by Sherry Mooney. Photo 5: © 2014 Macmillan, Photo by Regina Tavani.
After watching Building Your Professional Brand with LinkedIn, Twitter, and More, consider the question below. Then “submit” your response.
In the tutorial, we discussed the importance of creating a summary that concisely and memorably describes your professional self. You’ll want to include your summary on your LinkedIn profile and, with necessary modifications, on other social media accounts you maintain. In the box below, brainstorm a summary for yourself, being sure to include keywords that with help potential employers and colleagues find you.