Profile writers do not simply present information about their subject; they also offer their insights on it. They do so through their decisions about what to show the reader. For example, by comparing the display of caskets to shiny new cars in a showroom, Cable reveals his perspective on Americans’ denial of death and their inclination to profit from it. They may also tell readers what they are thinking. Cable conveys his perspective with comments such as, “The death of a loved one can be very painful, partly because . . . someone else’s mortality reminds us all too vividly of our own” (par. 1). A writer’s tone can also be telling—for example, Cable’s use of humor.