Think about design.
Because evaluations depend heavily on excerpts from the subject, they frequently include quotations, paraphrases, or summaries of the subject. When the subject of evaluation is in a visual medium (as with films, television shows, works of art, and Web sites), writers may use movie stills, photographs, or screen shots as evidence to support their claims. Consider how William Akana used film stills from Scott Pilgrim vs. the World as evidence to support his claim that this film “can be appreciated and enjoyed by all audiences because of its inventive special effects” (par. 2).
Scott Pilgrim vs the World shines bright with superb special effects that serve to reinforce the ideas, themes, and style of the film. Special effects are plentiful throughout the entire film, ranging from superimposed annotations echoing classic gaming features to artful backgrounds and action sequences modeled on colorful comic book pages. For example, each of the main characters is described for the first time with “gamertags,” short-timed boxes of information that include name, age, and rating (see fig. 1).
Uses a film still to support his claim that the film offers inventive special effects (film still shows “gamertags”)
Connects text discussion to the illustration with a figure callout
Uses a caption to highlight what the illustration shows