Shankar Vedantam | The Telescope Effect |
SHANKAR VEDANTAM is a National Public Radio correspondent and a journalist for the Philadelphia Inquirer, Slate, and the Washington Post. He has been honored with fellowships and awards by Harvard University, the World Health Organization, the Society of Professional Journalists, and the American Public Health Association. In addition to his many articles, Vedantam writes plays and fiction, including his short story collection, The Ghosts of Kashmir (2005). “The Telescope Effect” is excerpted from his book The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives (2010). The photograph of the rescued dog, Hokget, which appears in the reading selection on p. 416, is from the Honolulu Star-Bulletin. As you read, consider the following questions:
1The Insiko 1907 was a tramp tanker that roamed the Pacific Ocean. Its twelve-man Taiwanese crew hunted the seas for fishing fleets in need of fuel; the Insiko had a cargo of tens of thousands of gallons of diesel. It was supposed to be an Indonesian ship, except that it was not registered in Indonesia because its owner, who lived in China, did not bother with taxes. In terms of international law, the Insiko 1907 was stateless, a two-hundred-sixty-foot microscopic speck on the largest ocean on earth. On March 13, 2002, a fire broke out in the Insiko’s engine room. . . . The ship was about eight hundred miles south of Hawaii’s Big Island, and adrift. Its crew could not call on anyone for help, and no one who could help knew of the Insiko’s existence, let alone its problems.1
2Drawn by wind and currents, the Insiko eventually got within two hundred twenty miles of Hawaii, where it was spotted by a cruise ship called the Norwegian Star on April 2. The cruise ship diverted course, rescued the Taiwanese crew, and radioed the United States Coast Guard. But as the Norwegian Star pulled away from the Insiko and steamed toward Hawaii, a few passengers on the cruise ship heard the sound of barking. The captain’s puppy had been left behind on the tanker.
3It is not entirely clear why the cruise ship did not rescue the Jack Russell mixed terrier, or why the Taiwanese crew did not insist on it. . . . Whatever the reason, the burned-out tanker and its lonely inhabitant were abandoned on the terrible immensity of the Pacific. The Norwegian Star made a stop at Maui. A passenger who heard the barking dog called the Hawaiian Humane Society in Honolulu. . . . The Humane Society alerted fishing boats about the lost tanker. Media reports began appearing about the terrier, whose name was Hokget.
4Something about a lost puppy on an abandoned ship on the Pacific gripped people’s imaginations. Money poured into the Humane Society to fund a rescue. One check was for five thousand dollars. . . . “It was just about a dog,” [Hawaiian Humane Society president Pamela] Burns told me. . . . “This was an opportunity for people to feel good about rescuing a dog. People poured out their support. A handful of people were incensed. These people said, ‘You should be giving money to the homeless.’” But Burns felt the great thing about America was that people were free to give money to whatever cause they cared about, and people cared about Hokget. . . .
5On April 26, nearly one and a half months after the puppy’s ordeal began, the American Quest found the Insiko and boarded the tanker. The forty-pound female pup was still alive, and hiding in a pile of tires. It was a hot day, so Brian Murray, the American Quest’s salvage supervisor, went in and simply grabbed the terrier by the scruff of her neck. The puppy was terrified and shook for two hours. Her rescuers fed her, bathed her, and applied lotion to her nose, which was sunburned.
6The story of Hokget’s rescue is comical, but it is also touching. Human beings from around the world came together to save a dog. The vast majority of people who sent money to the Humane Society knew they would never personally see Hokget, never have their hands licked in gratitude. Saving the dog, as Pamela Burns suggested to me, was an act of pure altruism, and a marker of the remarkable capacity human beings have to empathize with the plight of others.
7There are a series of disturbing questions, however. Eight years before Hokget was rescued, the same world that showed extraordinary compassion in the rescue of a dog sat on its hands as a million human beings were killed in Rwanda. . . . The twentieth century reveals a shockingly long list of similar horrors that have been ignored by the world as they unfolded. . . . Why have successive generations of Americans—a people with extraordinary powers of compassion—done so little to halt suffering on such a large scale? . . .
8There are many explanations for the discrepancy between our response to Hokget and our response to genocide. Some argue that Americans care little about foreign lives—but then what should we make about their willingness to spend thousands of dollars to rescue a dog, a foreign dog on a stateless ship in international waters? Well, perhaps Americans care more about pets than people? But that does not stand up to scrutiny, either. Hokget’s rescue was remarkable, but there are countless stories about similar acts of compassion and generosity that people show toward their fellow human beings every day. No, there is something about genocide, about mass death in particular, that seems to trigger inaction.
9I believe our inability to wrap our minds around large numbers is responsible for our apathy toward mass suffering. We are unconsciously biased in our moral judgment, in much the same way we are biased when we think about risk. Just as we are blasé about heart disease and lackadaisical about suicide, but terrified about psychopaths and terrorists, so also we make systematic errors in thinking about moral questions—especially those involving large numbers of people.
10The philosopher Peter Singer once devised a dilemma that highlights a central contradiction in our moral reasoning. If you see a child drowning in a pond, and you know you can save the child without any risk to your own life—but you would ruin a fine pair of shoes worth two hundred dollars if you jumped into the water—would you save the child or save your shoes?2 Most people react incredulously to the question; obviously, a child’s life is worth more than a pair of shoes. If this is the case, Singer asked, why do large numbers of people hesitate to write a check for two hundred dollars to a reputable charity that could save the life of a child halfway around the world—when there are millions of such children who need our help? Even when people are absolutely certain their money will not be wasted and will be used to save a child’s life, fewer people are willing to write the check than to leap into the pond.
11Our moral responsibilities feel different in these situations even though Singer is absolutely right in arguing they are equivalent challenges; one feels immediate and visceral, the other distant and abstract. We feel personally responsible for one child, whereas the other is one of millions who need help. Our responsibility feels diffused when it comes to children in distant places—there are many people who could write that check. But distance and diffusion of responsibility do not explain why we step forward in some cases—why did so many people come forward to save Hokget? Why did they write checks for a dog they would never meet? Why did they feel a single abandoned dog on a stateless ship was their problem?
12I want to offer a disturbing idea. The reason human beings seem to care so little about mass suffering and death is precisely because the suffering is happening on a mass scale. The brain is simply not very good at grasping the implications of mass suffering. Americans would be far more likely to step forward if only a few people were suffering, or a single person were in pain. Hokget did not draw our sympathies because we care more about dogs than people; she drew our sympathies because she was a single dog lost on the biggest ocean in the world. If the hidden brain biases our perceptions about risk toward exotic threats, it shapes our compassion into a telescope. We are best able to respond when we are focused on a single victim. We don’t feel twenty times sadder when we hear that twenty people have died in a disaster than when we hear that one person has died, even though the magnitude of the tragedy is twenty times larger. . . . We can certainly reach such a conclusion abstractly, in our conscious minds, but we cannot feel it viscerally, because that is the domain of the hidden brain, and the hidden brain is simply not calibrated to deal with the difference between a single death and a million deaths.
I want to offer a disturbing idea. The reason human beings seem to care so little about mass suffering and death is precisely because the suffering is happening on a mass scale.
13But the paradox does not end there. Even if ten deaths do not make us feel ten times as sad as a single death, shouldn’t we feel five times as sad, or even at least twice as sad? There is disturbing evidence that shows that in many situations, not only do we not care twice as much about ten deaths as we do about one, but we may actually care less. I strongly suspect that if the Insiko had been carrying a hundred dogs, many people would have cared less about their fate than they did about Hokget. A hundred dogs do not have a single face, a single name, a single life story around which we can wrap our imaginations—and our compassion. . . .
14The evidence for what I am going to call the telescope effect comes from a series of fascinating experiments.3 At the University of Oregon, the psychologist Paul Slovic asked . . . groups of volunteers to imagine they were running a philanthropic foundation. Would they rather spend ten million dollars to save 10,000 lives from a disease that caused 15,000 deaths a year, or save 20,000 lives from a disease that killed 290,000 people a year? Overwhelmingly, volunteers preferred to spend money saving the ten thousand lives rather than the twenty thousand lives. Rather than tailor their investments to saving the largest number of lives, people sought to save the largest proportion of lives among the different groups of victims. An investment directed toward disease A could save two-thirds of the victims, whereas an investment directed at disease B could save “only” seven percent of the victims.
15We respond to mass suffering in much the same way we respond to most things in our lives. We fall back on rules of thumb, on feelings, on intuitions. People who choose to spend money saving ten thousand lives rather than twenty thousand lives are not bad people. Rather, like those who spend thousands of dollars rescuing a single dog rather than directing the same amount of money to save a dozen dogs, they are merely allowing their hidden brain to guide them.
16I have often wondered why the hidden brain displays a telescope effect when it comes to compassion. Evolutionary psychology tends to be an armchair sport, so please take my explanation for the paradox as one of several possible answers. The telescope effect may have arisen because evolution has built a powerful bias into us to preferentially love our kith and kin. It is absurd that we spend two hundred dollars on a birthday party for our son or our daughter when we could send the same money to a charity and save the life of a child halfway around the world. How can one child’s birthday party mean more to us than another child’s life? When we put it in those terms, we sound like terrible human beings. The paradox, as with the rescue of Hokget, is that our impulse springs from love, not callousness. Evolution has built a fierce loyalty toward our children into the deepest strands of our psyche. Without the unthinking telescope effect in the unconscious mind, parents would not devote the immense time and effort it takes to raise children; generations of our ancestors would not have braved danger and cold, predators and hunger, to protect their young. The fact that you and I exist testifies to the utility of having a telescope in the brain that caused our ancestors to care intensely about the good of the few rather than the good of the many.
17This telescope is activated when we hear a single cry for help—the child drowning in the pond, the puppy abandoned on an ocean. When we think of human suffering on a mass scale, our telescope does not work, because it has not been designed to work in such situations.
18What makes evolutionary sense rarely makes moral sense. (One paradox of evolution is that ruthless natural selection has produced a species that recoils at the ruthlessness of natural selection.) Humans are the first and only species that is even aware of large-scale suffering taking place in distant lands; the moral telescope in our brain has not had a chance to evolve and catch up with our technological advances. When we are told about a faraway genocide, we can apply only our conscious mind to the challenge. We can reason, but we cannot feel the visceral compassion that is automatically triggered by the child who is drowning right before us. Our conscious minds can tell us that it is absurd to spend a boatload of money to save one life when the same money could be used to save ten—just as it can tell us it is absurd to be more worried about homicide than suicide. But in moral decision-making, as in many other domains of life where we are unaware of how unconscious biases influence us, it is the hidden brain that usually carries the day.
Editor’s Notes