In this argument essay, Benjy Mercer-Golden argues that socially conscious businesses and traditional for-profit businesses can learn from each other in ways that benefit businesses, consumers, and the environment. His essay has been annotated to point out the various parts of his argument as well as his use of good reasons, evidence, and appeals to logic and emotion. For activities related to this argument, go to Argument project (Benjy Mercer-Golden). (Photo © Benjy Mercer-Golden)