Developing the Conclusion

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CHAPTER 15

Just as a well-crafted introduction gets your speech effectively out of the starting gate, a well-constructed conclusion ensures that you go out with a bang and not a whimper. Conclusions give you the opportunity to drive home your purpose, and they offer you a final chance to make the kind of impression that will accomplish the goals of your speech. Conclusions also provide the audience with a sense of logical and emotional closure and give you a final opportunity to create a relationship with them.