The word persuasion is derived from the Greek verb that means

Which of the following is not a goal of a persuasive speech?

In order to be an ethical persuasive speaker, you must remember that audience members should be __________.

When a speaker attempts to focus on an audience’s rational thinking on a topic, the presenter is using which persuasive appeal?

A speaker attempts to persuade her audience of the evils of drunk driving by sharing the true story of a relative who died in a drunk-driving accident. This story appeals to the audience’s __________.

Unethical speakers utilize __________.

When a speaker attempts to manipulate the audience’s emotions to promote a belief system or dogma, he or she is employing __________.

If audience members do not believe the speaker to be a credible source, then he or she must lack which appeal?

Which of the following will help increase your credibility as a speaker?

Which of the following represents the correct order of Maslow’s hierarchy of needs?

“What would my mother think if I went through with this?” is an example of an individual’s evaluation of the costs and benefits associated with a particular action, also known as __________.

If you want to persuade audience members to recycle, you might tell them that they will feel better about themselves because they are helping the environment. This would be an example of which contemporary persuasive appeal?

According to the elaboration likelihood model of persuasion (ELM), those who lack the motivation to listen and think critically engage in __________ processing.

According to the elaboration likelihood model of persuasion (ELM), individuals who think critically about the information presented to them engage in __________ processing.

Modern behavioral science has identified several factors that influence a speaker’s credibility and ability to persuade listeners, including __________.