Once you’ve developed your persuasive speech claims, the next step is to structure speech points using one (or more) of the organizational patterns described in Chapter 12—problem-solution, topical/categorical, causal (cause-effect), narrative, chronological, and spatial—and three patterns introduced in this chapter designed specifically for persuasive speeches. There is no one “right” way to organize a persuasive speech—or any kind of speech—but only choices that will be more or less effective for your particular message, audience, and objective. Experimenting with the various patterns can help you to decide; often an effective choice will become apparent fairly quickly.