Socially Conscious Consumer

Video: Becoming a Socially Conscious Consumer

Question 35.1

To help his audience understand the term, Jacob provided a clear definition of cause-related marketing.

True

False

Correct.

Incorrect. The answer is True.

Question 35.2

In appearance for this presentation, Jacob was dressed

professionally.

casually.

as if ready for a job interview.

to show the importance of his presentation.

Correct.

Incorrect. The answer is B.

Question 35.3

How large was the sample size for the worldwide poll conducted by the marketing firm Nielsen in 2012 and is it important to know this information?

Jacob did not share this information but it is not that important.

Jacob did not share the number but it is important to have this information.

The sample size was 1,725 people in 35 different countries.

It is enough to know that it was the Nielsen company that conducted the poll, so we can trust the results without knowing this type of specific information.

Correct.

Incorrect. The answer is B.

Question 35.4

Visual aids need to support the claim being made. In this speech, Jacob’s visual aids reinforced his premise that people will pay more for cause-related products by providing supporting information for this claim.

True

False

Correct.

Incorrect. The answer is B.

Question 35.5

On what basis does Jacob claim that cause-related products allow companies to increase their profit margin?

The fact that consumers are willing to pay more for these products.

Consumers are willing to buy products from companies concerned with ethical production but are not willing to pay more for them.

A study on ethical production conducted by a marketing firm.

He really had no basis for the comment on increasing profit margins.

Correct.

Incorrect. The answer is A.

Question 35.6

In public speaking, the volume of the speech should be slightly louder than that of normal conversation. In this speech, Jacob generally adhered to this principle.

True

False

Correct.

Incorrect. The answer is A.

Question 35.7

In citing sources it is important to give information such as who authored an article, what the title of the article is, and when it was published. Jacob stated all the authors, the article, and the time of publication every time he referenced a source.

True

False

Correct.

Incorrect. The answer is False.

Question 35.8

Jacob added interest to his speech by using ______________ to avoid monotone.

vocal variety

a single rate of speaking

many pauses

a lot of filler words

Correct.

Incorrect. The answer is A.

Question 35.9

Jacob created a sense of immediacy with his audience by maintaining an open posture.

True

False

Correct.

Incorrect. The answer is A.

Question 35.10

Jacob’s method of delivery was

memorization.

impromptu.

extemporaneous.

manuscript.

Correct.

Incorrect. The answer is C.