Socially Conscious Consumer

Video: Monroe's Sequence Step 3 Satisfaction

Question 35.41

The satisfaction step in Monroe’s Motivated sequence

makes the audience members feel good about themselves.

identifies the solution to the problem presented.

gives the audience several options from which to choose.

fulfills the audience’s desire for closure.

Correct.

Incorrect. The answer is B.

Question 35.42

In this step Jacob offers the audience members an opportunity to change their attitudes, beliefs, or values regarding the need at hand by

presenting the concept of cause-related marketing.

asking them to be willing to pay more for clothing.

challenging them to protest unsafe labor practices by large corporations.

proposing that corporations choose to lower their profit margins.

Correct.

Incorrect. The answer is A.

Question 35.43

Because it ______________________, Jacob insists that cause-related marketing will benefit a given corporation’s bottom line.

is easy to accomplish

provides for positive public relations

creates business value

doesn’t cost anything

Correct.

Incorrect. The answer is C.

Question 35.44

To bolster his argument that cause-related marketing is at least part of the solution to the problem of cheap labor, inexpensive products, and unsafe working conditions, Jacob refers to a world-wide study that showed ____________________ prefer to buy from socially-conscious companies.

that a significant minority of people

that a growing number of people

that 2/3 of the respondents

people in developed countries

Correct.

Incorrect. The answer is C.

Question 35.45

In this step, Jacob equates the concepts of ____________________ and _____________ as solutions to the issue.

cause-related marketing/consumer desires

consumer desires/low prices

cause-related marketing/giving back to the community

giving back to the community/social responsibility

Correct.

Incorrect. The answer is C.