Socially Conscious Consumer

Video: Call to Action

In leading into his call to action Jacob uses

a startling fact.

a personal appeal.

a story.

a rhetorical question.

Correct.

Incorrect. The answer is D.

In his call to action Jacob asks his audience to do two things. What are they?

Be informed and ask questions about what you’re buying.

Be informed and protest unfair labor practices.

Protest unfair labor laws and don’t buy cheap clothes.

Ask where the item is made and protest child labor.

Correct.

Incorrect. The answer is A.

Calls to action are always explicitly stated.

True

False

Correct.

Incorrect. The answer is B.

In Monroe’s Motivated Sequence Pattern of Arrangement in persuasive speaking, the call to action comes

after the attention step.

as the last step in the process.

before the satisfaction step.

between the need and visualization step.

Correct.

Incorrect. The answer is B.

Jacob’s call to action is effective because he

relates it directly to his audience.

makes it general enough for anyone to participate.

is vague and non-threatening.

makes it easy to follow through with.

Correct.

Incorrect. The answer is A.