Socially Conscious Consumer

Video: Monroe's Sequence Step 2 Need

Question 35.37

Jacob suggests that his audience member’s _____________ for lower prices is contributing to the problem of unsafe working conditions for those making the products they purchase.

need

appetite

clamor

pursuit

Correct.

Incorrect. The answer is A.

Question 35.38

Monroe’s second step of need

proves to the audience the reality of the issue.

isolates the issue to be addressed.

alleviates the audience of responsibility for the issue.

opens the audience to a discussion of the issue being addressed.

Correct.

Incorrect. The answer is B.

Question 35.39

According to Monroe, the audience members will have a reason to listen to the speaker’s propositions if the speaker can show that they have a need that must be satisfied or a problem that must be solved. Jacob does this by

reminding them they need new clothes.

telling them about the tragedy in Bangladesh.

pointing out that they may be part of the problem and suggesting solutions.

encouraging them to buy locally produced products.

Correct.

Incorrect. The answer is C.

Question 35.40

In the need step Jacob contrasts the need of corporations for _________________ with that of the consumer’s need for __________________________.

safe working conditions/quality clothing.

a smaller profit margin/lower prices.

overseas workers/locally produced products.

more profit/lower priced clothing.

Correct.

Incorrect. The answer is D.