SPEAKER’S REFERENCE

Chapter 6 Analyzing the Audience

Adapt to Audience Psychology: Who Are Your Listeners?

CHECKLIST Appeal to Audience Attitudes, Beliefs, and Values

Adapt Your Message to Audience Demographics

CHECKLIST Respond to the Audience as You Speak

CHECKLIST Reviewing Your Speech in Light of Audience Demographics

Adapt to Diverse Audiences

Adapt to Cross-Cultural Values

A CULTURAL PERSPECTIVE Consult Global Opinion Polls

Techniques for Learning about Your Audience

Analyze the Speech Setting and Context

CHECKLIST Analyzing the Speech Situation

Chapter 7 Selecting a Topic and Purpose

Exploring Topics for Your Speech

Try Brainstorming to Generate Ideas

FROM SOURCE TO SPEECH Narrowing Your Topic Using a Library Portal

CHECKLIST Criteria for Selecting a Topic

Identify the General Purpose of Your Speech

Refine the Topic and Purpose

CHECKLIST Identifying Your General Speech Purpose

CHECKLIST Narrowing Your Topic

FROM SOURCE TO SPEECH Narrowing Your Topic to Fit Your Audience

From Topic and Purpose to Thesis Statement

ETHICALLY SPEAKING Ethical Considerations in Selecting a Topic and Purpose

CHECKLIST Formulating the Thesis Statement

ABOUT ABOUT ALICIA KEYS

In the photo that begins this tab, musician and activist Alicia Keys speaks at the 26th anniversary of World AIDS Day. Keys spoke at George Washington University in Washington, D.C., to an audience that included President Barack Obama, Secretary of State John Kerry, fellow musician and activist Bono, and a large gathering of government officials, health professionals, and AIDS activists. Alicia tailored her remarks to her knowledgeable audience, stressing the progress that has been made and emphasizing the goal to provide treatment to everyone living with HIV.