Motivated Sequence Step 3: Satisfaction: Hahn, Becoming a Socially Conscious Consumer

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Hahn, Socially Conscious Consumer: Monroe's sequence: Step 3: Satisfaction (excerpt)

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Discussion Questions

Question 1.

Question 1: The satisfaction step in Monroe’s Motivated sequence

Choice A. makes the audience members feel good about themselves.

Choice B. identifies the solution to the problem presented.

Choice C. gives the audience several options from which to choose.

Choice D. fulfills the audience’s desire for closure.

Correct.

Incorrect. The answer is B.

Question 2.

Question 2: In this step Jacob offers the audience members an opportunity to change their attitudes, beliefs, or values regarding the need at hand by

Choice A. presenting the concept of cause-related marketing.

Choice B. asking them to be willing to pay more for clothing.

Choice C. challenging them to protest unsafe labor practices by large corporations.

Choice D. proposing that corporations choose to lower their profit margins.

Correct.

Incorrect. The answer is A.

Question 3.

Question 3: Fill in the blank: Because it ______________________BLANK, Jacob insists that cause-related marketing will benefit a given corporation’s bottom line.

Choice A. is easy to accomplish

Choice B. provides for positive public relations

Choice C. creates business value

Choice D. doesn’t cost anything

Correct.

Incorrect. The answer is C.

Question 4.

Question 4: Fill in the blank: To bolster his argument that cause-related marketing is at least part of the solution to the problem of cheap labor, inexpensive products, and unsafe working conditions, Jacob refers to a world-wide study that showed ____________________BLANK prefer to buy from socially-conscious companies.

Choice A. that a significant minority of people

Choice B. that a growing number of people

Choice C. that 2/3 of the respondents

Choice D. people in developed countries

Correct.

Incorrect. The answer is C.

Question 5.

Question 5: Fill in the blank: In this step, Jacob equates the concepts of ____________________BLANK and _____________BLANK as solutions to the issue.

Choice A. cause-related marketing/consumer desires

Choice B. consumer desires/low prices

Choice C. cause-related marketing/giving back to the community

Choice D. giving back to the community/social responsibility

Correct.

Incorrect. The answer is C.