Video: Becoming a Socially Conscious Consumer

Instructions

Watch the video below and then answer the questions that follow.

Video

Hahn, Becoming a Socially Conscious Consumer (Full Persuasive Speech)
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      Discussion Questions

      Question 1.

      Question 1: To help his audience understand the term, Jacob provided a clear definition of cause-related marketing.
      Correct.
      Incorrect. The answer is True.

      Question 2.

      Question 2: In appearance for this presentation, Jacob was dressed
      Correct.
      Incorrect. The answer is B.

      Question 3.

      Question 3: How large was the sample size for the worldwide poll conducted by the marketing firm Nielsen in 2012 and is it important to know this information?
      Correct.
      Incorrect. The answer is B.

      Question 4.

      Question 4: Visual aids need to support the claim being made. In this speech, Jacob’s visual aids reinforced his premise that people will pay more for cause-related products by providing supporting information for this claim.
      Correct.
      Incorrect. The answer is B.

      Question 5.

      Question 5: On what basis does Jacob claim that cause-related products allow companies to increase their profit margin?
      Correct.
      Incorrect. The answer is A.

      Question 6.

      Question 6: In public speaking, the volume of the speech should be slightly louder than that of normal conversation. In this speech, Jacob generally adhered to this principle.
      Correct.
      Incorrect. The answer is A.

      Question 7.

      Question 7: In citing sources it is important to give information such as who authored an article, what the title of the article is, and when it was published. Jacob stated all the authors, the article, and the time of publication every time he referenced a source.
      Correct.
      Incorrect. The answer is False.

      Question 8.

      Question 8: Fill in the blank: Jacob added interest to his speech by using BLANK to avoid monotone.
      Correct.
      Incorrect. The answer is A.

      Question 9.

      Question 9: Jacob created a sense of immediacy with his audience by maintaining an open posture.
      Correct.
      Incorrect. The answer is A.

      Question 10.

      Question 10: Jacob’s method of delivery was
      Correct.
      Incorrect. The answer is C.