Video: Real-World Examples

Instructions

Watch the video below and then answer the questions that follow.

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Discussion Questions

Question 1.

Question 1: Fill in the blank: In this example, Jacob shows that consumer groups can _______________BLANK on the practices of major companies.

Choice A. have a major impact

Choice B. have little impact

Choice C. have some impact

Choice D. have no impact

Correct.

Incorrect. The answer is A.

Question 2.

Question 2: Real world examples also show that companies respond to

Choice A. outside pressure.

Choice B. polls.

Choice C. consumer demand.

Choice D. internal studies.

Correct.

Incorrect. The answer is C.

Question 3.

Question 3: Based on his research as presented in this example, Jacob insists that consumers

Choice A. aren’t interested in cause-related marketing.

Choice B. don’t care about working conditions in third-world countries.

Choice C. are willing to donate to help workers in third-world countries.

Choice D. pay more for products made by socially responsible companies.

Correct.

Incorrect. The answer is D.