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Instructions

Watch the video below and then answer the questions that follow.

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Hahn, Socially Conscious Consumer: Conclusion (excerpt)

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Discussion Questions

Question 1.

Question 1: Fill in the blank: In delivering his speech Jacob would have enhanced his _________________BLANK by buttoning his button-down collar and rolling down the sleeves of his shirt.

Choice A. credibility

Choice B. pathos

Choice C. logos

Choice D. performance

Correct.

Incorrect. The answer is A.

Question 2.

Question 2: Fill in the blank: Jacob used a/an _________________________BLANK to explain what cause-related marketing is.

Choice A. definition by negation

Choice B. definition by etymology

Choice C. operational definition

Choice D. definition by synonym

Correct.

Incorrect. The answer is C.

Question 3.

Question 3: Fill in the blank: Because they identify _______________________________BLANK, definitions of unfamiliar terms are important in a speech.

Choice A. essential qualities and meaning

Choice B. historical meanings

Choice C. audience ignorance

Choice D. speaker credibility

Correct.

Incorrect. The answer is A.

Question 4.

Question 4: According to Jacob’s definition, cause-related marketing has both ideological and practical roots. This definition might lead to an appeal based on

Choice A. Monroe’s Motivated Sequence.

Choice B. Maslow’s Hierarchy of Needs.

Choice C. the Elaboration Likelihood Model.

Choice D. a claim of value.

Correct.

Incorrect. The answer is B.