Describe three goals of persuasive speeches.

What are the three types of claims used in a persuasive speech?

Describe the Elaboration Likelihood Model. What are the differences between central route and peripheral route processing of a message?

Describe six ways in which a speaker may adapt his or her message for an audience.

What four steps can you take to ensure that your persuasive speech is ethical?

Describe two ways to organize a persuasive speech for each of the following: a fact claim, a value claim, and a policy claim.