Why do you think that persuasion induced when audience members follow the central route is more effective than persuasion created through peripheral route processing?

How does using strategic discourse to craft a persuasive speech differ from preparing a speech in which you explain how you feel about a particular issue?

How would understanding Maslow’s hierarchy of needs help you deliver more effective persuasive speeches? How could it hurt your effectiveness if you do not consider it?

Consider the way that talking heads and audiences for twenty-four-hour news channels tend to break along ideological and party lines. What does this tell you about latitudes of acceptance and rejection? How would you characterize the latitudes of acceptance and rejection for people who do not like to listen to commentators on either end of the political spectrum?