Working in a group, select a thesis for a persuasive speech. Then prepare four supporting arguments for that thesis, using a different type of inductive reasoning (example, comparison, sign, and causal) for each supporting argument.

Select an issue that would be appropriate for a persuasive speech. Construct three different arguments for that issue using powerful language (see p. 572). Break into groups and share your arguments. After each person shares, have the others rate the impact on a scale of 1 (not convincing) to 10 (highly convincing). After providing ratings, group members should explain why they found some words and phrases more powerful than others.

Create a credibility checklist based on the bulleted list on pages 548–49. Review a persuasive speech in this text or one that you find on the Internet and see how many of the criteria the speaker fulfills.

Video Activity 18.4: “Morales, Without Liberty and Justice for All.” Watch Enrique Morales’s persuasive speech. Identify where he uses ethos, pathos, and logos in an effort to persuade his audience. Evaluate how well he uses evidence and reasoning to build his case. Are there any changes you would advise him to make?

Watch a few episodes of The Daily Show. For one episode, assess each comedic bit or segment, and identify those that focus on pundits’ and politicians’ use of loaded language and fear appeals. Characterize a few of the fallacies being exposed.