Describe the following situational characteristics as they relate to audiences: size, time, location, and mobility.

Explain what demographics are, and note seven demographic characteristics that a speaker can consider when analyzing an audience.

What areas of common ground can a speaker focus on when addressing a diverse audience?

Define prior exposure, and explain why it is important.

Identify and describe three types of audiences in terms of audience disposition.

Name and describe three tools a speaker can use to gather information about his or her audience.

Explain the nature of situational audience analysis.