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BRIEF CONTENTS

1 Introducing Public Speaking 3

2 Developing Your First Speech 35

3 Speech Ethics 67

4 Listening Skills 91

PREPARATION FUNDAMENTALS

5 Audience Analysis 119

6 Selecting Your Topic 161

7 Researching Your Speech 189

8 Using Supporting Materials for Your Speech 227

ORGANIZING AND OUTLINING

9 Organizing Your Speech 253

10 Introductions and Conclusions 279

11 Outlining Your Speech 305

LANGUAGE AND DELIVERY

12 Language and Style 337

13 Delivering Your Speech 369

14 Using Presentation Aids 403

TYPES OF PUBLIC SPEAKING

15 Mediated Public Speaking 437

16 Informative Speaking 471

17 Persuasive Speaking 511

18 Methods of Persuasion 545

19 Special-Occasion Speaking 587

20 Group Communication 621

Appendix Additional Sample Speeches A-1