Write a reflection on the following topic: “The Last Time I Was Persuaded.” When was the last time you were persuaded by someone? What was the situation? What was your position before being persuaded? What was your position after? Why was the persuasion effective? (Write about a situation in which you changed your mind quickly, not one in which you were introduced to an idea, you did research, and came to adjust your position later. The question here is about how often we are persuaded.)

Write a commercial for a product that uses unethical persuasion based on each of the four criteria for ethical persuasion: helping audience members make informed decisions; adequately researching facts; noting any bias; and properly attributing research. Share your commercial with the class and discuss how familiar the unethical persuasion seemed.