Categorical Pattern

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Another option for organization is a categorical (topical) pattern. This pattern is effective when you have a diverse set of main points to support the thesis of your speech. Each main point emphasizes an important aspect of your topic that you want the audience to understand. For example, Jodie was presenting an after-dinner speech poking fun at the practice of holiday gift giving. She used a categorical pattern as follows:

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  1. Gift wrap and gift bags generate four million tons of waste.
  2. Holiday shopping is a major source of anxiety.
  3. Half of all Americans admit to regifting.
  4. Charitable donations are a worthwhile alternative to gift buying.

Click the "Next" button to try Video Activity 9.2, “Singh, The Importance of Playing Sports Has Grown over Time.”