JACOB: And who gets rich off college sports? Not the guys who make it happen on the fields. The NCAA currently produces nearly $11 billion in annual revenue from college sports, more than the estimated total league revenues from both the National Basketball Association, NBA, and the National Hockey League, the NHL.

This year, the University of Alabama reported $143.3 million in athletic revenues, more than all 30 NHL teams and 25 of the 30 NBA teams. The year that Boston College quarterback Doug Flutie won the Heisman Trophy as the nation's outstanding college football player, Boston College's undergraduate admissions increased by 20 points and its average SAT score of admitted freshmen skyrocketed by 110 points.