“Choose your words carefully.”
As Marvin’s story revealed, word choice can make or break the effectiveness of your speech. In this chapter, we explained how to use language to clarify your message, captivate your audience, and enhance your credibility. Key practices include understanding the denotative and connotative meanings of words and evoking those meanings strategically. We also offered ideas for presenting your message clearly—
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LaunchPad for Speak Up offers videos and encourages self-
Key Terms
word choice (diction) 336
denotative meaning 341
connotative meaning 342
jargon 344
concrete word 345
abstract word 345
verbal clutter 349
hypothetical example 351
vivid language 353
imagery 354
figurative language 355
anaphora 355
antithesis 355
simile 356
metaphor 356
biased language 357
stereotype 357
gender-neutral term 359
Review Questions
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Critical Thinking Questions
Activities
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