Maintain Eye Contact

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Many inexperienced speakers look at their visual aids during their presentation instead of maintaining eye contact with their audience. Of course, you need to glance at visual aids as you present them—especially if you’re referring to something specific on an aid. But this should be only a glance—not a gaze.

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To view an example of a speaker making a common mistake with her presentation aid, try Video Activity 14.2, “Presentation Software (Needs Improvement).”