Audience members will most likely take the central route when your topic is relevant or important to them and they are able to follow your argument.7 Strategies for adapting to your audience are discussed in the following section as well as in Chapter 5. Audience-involving strategies such as the use of rhetorical questions also can increase message processing.8 Also remember that to help your audience understand your presentation, you need to present a well-organized message (see Chapter 9) and make effective use of language (see Chapter 12).