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SAMPLE PERSUASIVE SPEECH
CHILD SLAVERY AND THE PRODUCTION OF CHOCOLATE
David Kruckenberg
Santiago Canyon College
Student David Kruckenberg presented this speech in the finals of the Phi Rho Pi National Tournament in 2007. David uses a problem-
I was forced to stay in a large room with other children from a neighboring plantation. I tried to run away, but I was caught. As punishment they cut my feet; I had to work for weeks while my wounds healed.
• Attention-
This moving testimony may sound like past history, when slavery was prevalent. But these words are not a reminder of the past. They’re found in the April 24, 2006, issue of Forbes magazine. These are the words of an enslaved boy working in the cocoa fields of the country of Côte d’Ivoire, also known as the Ivory Coast. And he is not alone. UNICEF reports in February 2006 that child trafficking is on the rise in this African region. •
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• David connects with the audience and presents his thesis.
It may surprise you to learn that the last chocolate you ate may well have been tainted with child slavery. Despite the promises and agreements made in recent years by chocolate companies, they continue to use child labor in the production of their chocolate. We as consumers must communicate that this is unacceptable. •
To do so, we will first reveal the connection between chocolate and child slavery, second examine why the problem continues, and finally discover just how much power we have in bringing child slavery to an end.
• Preview statement and transition to first main point
How are chocolate and child slavery connected? •
Cocoa bean production is limited to areas near the equator, such as Central America, Indonesia, and the Ivory Coast. The International Cocoa Initiative Web site, last updated on February 8, 2007, explains that with almost a million acres devoted to growing cocoa, the Ivory Coast accounts for more than 40 percent of world cocoa production. According to a November 10, 2006, report by the Vancouver Sun, because growing cocoa is labor-
The conditions of these children are beyond comprehension. The International Cocoa Initiative details the hazards they face each day. They must work long hours in the fields in brutal conditions. They clear fields with machetes and apply pesticides without protective gear. After harvesting the cocoa pods, they must split them open with heavy knives. Once the beans are dried and bagged, they must carry these large loads long distances on their young backs.
• Combination of examples to build pathos and statistics to document the extent of the problem
Even more alarming is just how many children are forced to live this life. The New York Times of October 26, 2006, reports that more than 200,000 children in the Ivory Coast are forced to work in the cocoa fields. The Chicago Tribune of May 5, 2006, reports that in contrast to the rest of the world, this region of Africa has the highest rate of child laborers of all children five to fourteen years old; more than one in four are forced to work. Earth Save International, last updated February 14, 2007, says that these children are either enticed with promises of good wages and easy work or outright kidnapped. One example is a boy named Molique, who came to the Ivory Coast at the age of fourteen. Despite the promises, he was never paid. When he asked to be paid, he was beaten. He had to scavenge for food and at night was locked up with the other kids. The New York Times of October 29, 2006, says that almost twelve thousand children in the Ivory Coast have been trafficked far from their families’ homes and into slavery. •
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• Transition to main point II
The growing use of child slavery is reprehensible, but why is it allowed to continue? The answer is our widespread and growing demand for chocolate. •
• Causal reasoning
Unfortunately, child slavery continues because our demand for chocolate continues, enabling the Ivory Coast and the chocolate companies to ignore the problem. Farmers in the Ivory Coast invest in cocoa for its large profits. In order to maximize their gain, they cut costs by using the forced labor of children. These 600,000 farmers then turn to large export companies in the Ivory Coast to buy their cocoa. The New York Times of October 26, 2006, reports that these export companies are able to keep the price that they pay for cocoa low because they have so many farmers to choose from. The exporters then sell their cocoa to large chocolate companies, such as Hershey’s, Nestle, M&M/Mars, and Cadbury. •
• Blood chocolate: A compelling analogy to blood diamonds
The Calgary Herald of November 17, 2006, tells us that in 2001, almost all of the big chocolate companies signed the Harkin-
• Evidence shows that the speaker and audience members are part of the problem.
Ultimately, the blame rests on us because consumer demand for chocolate keeps the industry insulated from pressure. The World Cocoa Foundation Web site, last updated February 14, 2007, tells us that North America and Europe consume nearly two-
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Now that we understand the problem and why it continues, we must ask what we can do, and the answer is simple. We must stop buying slave-
• How the audience can be personally involved in the solution
But don’t worry, I’m not suggesting that we stop buying chocolate altogether. There is an alternative, and it’s called fair trade chocolate. TransFair USA, a nonprofit organization, is the only independent third-
• David explains how one solution can reduce the problem.
If we as consumers change how we buy chocolate, the industry will have to respond. Currently, companies are trying to distance themselves from the bad press associated with slave labor, and as a result the Ontario Guelph Mercury, February 3, 2007, reports that some have begun to buy into the fair trade market. For example, Business Wire, October 11, 2006, reports that Ben and Jerry’s is expanding its fair trade–
• Analogy to consumer-
Economics teaches us that demand controls supply; they can only sell what we buy. A perfect example of this is the industry’s response to the rise in demand for organic food products. The Boston Herald on October 16, 2006, reports that organic food sales have risen more than 15 percent in the last two years. According to the September 20, 2006, Sacramento Bee, with a multibillion-
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• The clincher includes another compelling quotation that connects to the introduction.
Today we have exposed the connection between chocolate and child slavery, examined why the problem continues, and finally discovered how we can bring it to an end. The next time you go to buy chocolate, remember the words of a child, quoted in the November 10, 2006, Toronto Star: “When the rest of the world eats chocolate, they’re eating my flesh.” The Ivory Coast may be seven thousand miles away, but we have a responsibility to protect all children. Fair trade chocolate may cost us a little more money, but that’s a small price to pay to free thousands of children from slavery. •