“Use your topic to focus the message.”
As Sara’s story revealed, selecting a topic for your speech can seem overwhelming at first. But the systematic approach described in this chapter can help you move past any feelings of frustration or confusion. First, develop a set of potential topics based on the results of research, brainstorming, word association, and mind mapping. Select the best topic based on an understanding of the assignment, your audience, your knowledge and interests, and the context of your speech. Then refine your topic by determining your rhetorical purpose and narrowing your topic to the most relevant aspects, given the time available for your speech. To draft your specific purpose, express your rhetorical purpose, and decide what you’d like to accomplish in your speech. Finally, hone in on your specific purpose by creating your thesis statement—
LaunchPad for Speak Up offers videos and encourages self-
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Key Terms
divergent thinking 161
research 161
brainstorming 163
word association 164
mind mapping 164
context 170
rhetorical purpose 172
informative purpose 172
persuasive purpose 173
marking a special occasion 173
specific purpose 178
thesis statement 179
Review Questions
Critical Thinking Questions
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Activities
Working in small groups, brainstorm a list of potential speech topics. Then decide which topics would be most interesting to the group and which would be less interesting. Have group members explain why they decided that certain topics would be more interesting than others.
Divide into small groups. Have each group use one topic generation process (brainstorming, word association, or mind mapping) to create a list of potential topics. Have each group share with the class the topics they listed. Discuss how different processes can result in different topic ideas.
Discuss potential topics with other students in your public speaking class. Which topics are already familiar to students? Which topics are likely to be familiar to your instructor? For the topics that are familiar, discuss ways they could be narrowed to present new and original perspectives to the audience.
Read through the op-
Video Activity 6.4: “Gentz, My Hero, Marilyn Hamilton.” Watch Lillian Gentz’s speech. What do you believe her rhetorical purpose is? How did she narrow her topic? If you were going to deliver a speech about a hero in your life, what main points would you emphasize? Why?