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“The sum of the parts determines the success of the whole speech.”
As the story about Graciela’s speech on Title IX illustrates at the beginning of this chapter, the right supporting materials can help you build listeners’ interest in your presentation, enhance audience understanding of your topic, strengthen the likelihood that audience members will remember your speech, convince your audience that your claims have merit, and breathe life into your speech by touching on audience emotions. To choose the best supporting materials, you can start by understanding the many forms they take—
LaunchPad for Speak Up offers videos and encourages self-
Key Terms
supporting material 228
example 233
brief example 233
extended example 234
dictionary definition 235
expert definition 235
etymological definition 235
functional definition 236
testimony 236
expert testimony 236
lay testimony 236
statistic 237
narrative 238
analogy 240
literal analogy 240
figurative analogy 240
multimedia presentation 245
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Review Questions
Critical Thinking Questions
Activities
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