If your speech is explaining a cause-
265
Major news events influence fashion choices.
Styles displayed in popular culture become fashionable.
Economic conditions affect clothing trends.
Technological innovation creates new fashion options.
Second, if there is a chain of events between cause and effect, each main point can become one link in the chain from cause to effect. So to explain why e-
Internet use has grown rapidly in the past twenty years.
Businesses took advantage of this new channel of communication by marketing products online.
Consumers have increasingly chosen to shop online because of the convenience.
266