Categorical (Topical) Pattern

Another option for organization is a categorical (topical) pattern. This pattern is effective when you have a diverse set of main points to support the thesis of your speech. Each main point emphasizes an important aspect of your topic that you want the audience to understand.

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For example, Jodie was presenting an after-dinner speech poking fun at the practice of holiday gift giving. She used a categorical pattern as follows:

  1. Gift wrap and gift bags generate four million tons of waste.

  2. Holiday shopping is a major source of anxiety.

  3. Half of all Americans admit to regifting.

  4. Charitable donations are a worthwhile alternative to gift buying.

To see an example of one type of organizational pattern in a speech, try Video Activity 9.2, “Singh, The Importance of Playing Sports Has Grown over Time.”