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Appealing to Audiences of All Ages
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After reading "Digital Dive: Appealing to Audiences of All Ages", consider the questions below. Then “submit” your response.
1. In what way does each speaker adapt to his audience?
Correct answers will vary. Correct answers should note Vujicic’s ability to joke with the audience (e.g., about pranks and swearing) and talk about when he was the same age as the students in the audience. Students may also note Vujicic’s use of a microphone so that everyone in the auditorium can hear him. Correct answers should also note that Jennings speaks to adults on their level as parents, speaking candidly and directly to the camera to seem like he is speaking directly to the listener. For more help, see Who Is Your Audience?
2. How does the tone and pacing of each speaker attempt to connect with the audience?
Correct answers will vary. Correct answers should note the Vujicic keeps a lighthearted tone at first to connect with the audience and then changes to a more serious tone to make his point. Correct answers should also note that Jennings takes a very serious tone and suggests what parents can do to help the issue. For more help, see Demography and Stereotyping.
3. In what way does each speaker address the experiences and crises of his target audience?
Correct answers will vary. Correct answers should note that Vujicic comments on friendships and career decisions and what it means to be cool and to have fun. Correct answers will also note that although Jennings is speaking to parents, he is speaking on the crises of teenagers. Despite his successful education and career, the effects of bullying continue to stick with him, and he also addresses how he was bullied for his sexual identity. For more help, see Demography and Stereotyping.
4. How might Vujicic’s audience respond to Jennings’s speech? How would Jennings’s audience respond to Vujicic’s speech?
Correct answers will vary. Correct answers should consider the similarities in target audience, the age of the speaker, and some of the experiences that teenagers face that both speakers address. Correct answers should also mention that both speakers have the same purpose in mind, even though they are speaking to audiences with different ages. For more help, see Demography and Stereotyping.