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Examining Testimony
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After reading "Digital Dive: Examining Testimony", consider the questions below. Then “submit” your response.
1. What kind of testimony is featured by each public service announcement?
Correct answers will vary. Correct answers should note that both biographies on the website are lay testimonies, but the ads where the smokers are sharing their own stories can be considered personal testimonies because they are coming from the source. Expert testimony would feature a well-known authority, but the stories presented in third person on the CDC website are about everyday people. When the smokers share their own tips, they are providing personal testimony. For more help, see Testimony.
2. Is the testimony real or acted? Does this make a difference in the impact of each message?
Correct answers will vary. Correct answers should note that these types of medical issues are very real. Correct answers may consider how real messages build rapport with the audience and promote goodwill. For more help, see Testimony.
3. Can you imagine an antismoking advertisement that relied on a declaration of faith? What would this advertisement look like? Whom would it feature?
Correct answers will vary. Correct answers should focus on the definition of a declaration of faith as a confession of spiritual inspiration or belief in a deity as it relates to antismoking. For example, an antismoking ad might have former smokers who note how their religious beliefs or faith in themselves or others assisted them in quitting smoking. For more help, see Testimony.