Chapter 21. New Chapter Title

21.1 Section Title

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Discerning Kinds of Appeals

Consider the text below. Then submit your response(s).

Your instructor will put you into a group with classmates. Using a laptop, tablet, or smartphone, together with your group locate a video of an advertisement for a product or service. Then, as a group, find an example in the advertisement of each appeal that Aristotle discusses: ethos, pathos, and logos.

Was one kind of appeal stronger than the others? Why or why not?

Question

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