Discerning Kinds of Appeals

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Consider the text below. Then submit your response(s).

Your instructor will put you into a group with classmates. Using a laptop, tablet, or smartphone, together with your group locate a video of an advertisement for a product or service. Then, as a group, find an example in the advertisement of each appeal that Aristotle discusses: ethos, pathos, and logos.

Was one kind of appeal stronger than the others? Why or why not?

1. Please describe the video and examples of each appeal in the advertisement and answer the questions listed above.