Not Your Parents’ American Dream

The Pursuit of a New National Ideal

GOOD

According to its Web site, “GOOD is a global community of, by, and for pragmatic idealists working towards individual and collective progress.” From a social-networking platform (GOOD.is) to a quarterly magazine (GOOD Magazine) to a marketing team (GOOD Corps), GOOD connects and communicates with people who share similar values. In this infographic, GOOD gathered data from a 2011 MetLife survey about the American dream. Over 2,400 people nationwide answered the online survey, which is conducted annually by the insurance company.

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Questions on Subject

  1. Question

    What is the “Silent Generation”?

  2. Question

    What do most respondents think is the key to achieving the American Dream?

  3. Question

    Why might members of Generation Y be more willing to relocate to another city than Baby Boomers?

Questions on Strategy

  1. Question

    GOOD provides the definition of the Silent Generation but does not define the other generations. Why might that be? Did you already know what each generation was? Would you have liked more information?

  2. Question

    This infographic provides the viewer with information that profiles the ideals of different generations. What conclusions could you make about each generation based on the information provided? What other information might you include to make this infographic more helpful? Explain your answers.

  3. Question

    Discuss the organization of this infographic. As a whole, do you find the information clearly conveyed? Are you easily able to find data you are seeking? What, if anything, would you change about the presentation?

Questions on Medium

  1. Question

    This infographic includes text, basic graphics, and a simple color scheme. Why do you think the infographic was designed this way? What design changes would you make to either make the infographic more attractive or make the information easier to comprehend? Explain.

  2. Question

    This data came from the 2011 MetLife Study of the American Dream. MetLife is an insurance provider with tens of millions of customers all over the world. Why might the company be interested in collecting this data? Would it be interested in knowing that GOOD created this visual representation? Why, or why not?