HALFTONE

Halftone is a San Francisco-based design consultancy and studio. Founded in 2013 by Paul van Slembrouck, a graduate of Michigan’s Ross School of Business, and Michael Porath, a graduate of University of California, Berkeley, Halftone develops ways of presenting otherwise-complex information in an accessible, visual way. This includes not only infographics and slide shows, but also interactive maps and visualizations about temperature changes, historical trends, and current political events. Samples of their work are online at halftone.co.

Halftone created “Why Is the Sky Blue?” in 2013. It was a Staff Pick on the visualization site Visual.ly and was viewed over 3,000 times in its first two months. With clear, simple language and prominent, paced graphics as well as a wide range of rhetorical strategies, it is an animated explanation that is both visually attractive and informative.

Click below to play the video, and then watch as the cursor automatically clicks “Got It” and moves through the visualization.

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