Who’s Using Which Sites?
FLOWTOWN
Flowtown is a company that offers tools to help businesses contact potential customers through information provided by social networks. As part of its business outreach, Flowtown publishes a social-marketing blog that posts articles about social-marketing topics, including social-media sites such as Facebook and Twitter, branding and marketing, and analytics. In 2011, Flowtown was acquired by Demandforce, a software company that helps small businesses communicate with, and market to, customers. This infographic, which was published in 2010, incorporates data from Google Ad Planner, an advertising tool that helps businesses identify Internet traffic so that they can intelligently determine the best sites on which to place their advertisements.
Which sites appear to be disproportionately used by men? Which sites appear to be disproportionately used by women?
Which site is most often used by people with graduate degrees? Why might that be?
Based on the data provided in this infographic, which social-media platforms seem to have the most equality? Explain.
What is the meaning of the Benjamin Franklin quote? Why might Flowtown have decided to include this quote in its infographic?
This infographic provides the viewer with information that profiles different social-media platforms, such as Facebook or Ning. Do you find this information revealing? Do you think a small business owner would find this information helpful? What might you have included to make this infographic more helpful? Explain your answers.
Discuss the organization of this infographic. As a whole, do you find the information clearly conveyed? Are you easily able to find data you are seeking? What, if anything, could have been done better?
Where do you find the information provided in the infographic the clearest? Where is it most confusing? Contrast the differences between how this information is provided. Why is one section more successful than the other?
The center of the graph contains a tagline-like description for each site. Are these definitions accurate? Since the document is found on the Web, how else could Flowtown have created these definitions? How would those revised definitions help or detract the purpose of this infographic?