Here is an example summary of this reading selection:

In “Amusing Ourselves to Depth,” Greg Beato compares the successful newspaper The Onion with conventional newspapers to discuss what it takes to make a newspaper successful the “post-newspaper” era. The qualities that make The Onion successful are that it is fun to read, it is frank, and it is willing to risk offending readers. The Onion’s approach sometimes scares advertisers, but it keeps the newspaper from the blandness and avoidance of taking a position that is killing conventional newspapers.

Your summary will differ from this one in the way it is written, but it should include roughly the same information.