Multimedia Presentations and Business Writing

Writing Quick Start: Multimedia Presentations and Business Writing

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IN THIS CHAPTER YOU WILL LEARN TO

prepare and deliver multimedia presentations,
create a résumé and job application letter, and
use electronic media for workplace communication.

WRITING QUICK START

he cartoon on this page illustrates a common concern that many college students have about making presentations — stage fright. Write a paragraph exploring your attitudes about and experiences with making a speech or presentation. What do you see as your strengths and weaknesses? What techniques have helped you overcome your own stage fright?

The presentations you wrote about in the Writing Quick Start will likely continue during your college years and after. Many college professors use oral presentations to assess their students’ understanding of a topic or issue. One professor has said, “If they can talk about it, I know they understand it.” At work, you may give a presentation to customers about a new product or to colleagues to help them understand a new process or business endeavor.

Clearly, learning to prepare and give an effective presentation is a valuable experience that will make you a more confident student and a more valued employee. Even more important is learning to communicate effectively in writing with colleagues, clients, patients, supervisors, coworkers, vendors, and so forth. Success on the job depends largely on your ability to write and communicate clearly, correctly, and concisely.

MULTIMEDIA PRESENTATIONS IN COLLEGE AND THE WORKPLACE

For a sociology class, you conduct field research on college students’ attitudes about a particular trend and report your findings to the class.
As a sales representative for a Web site design company, you create and give a presentation to a group of restaurant owners to demonstrate how a Web site can increase their visibility and profitability.