Once you have decided on a manageable topic, you are ready to consider your writing situation: Your purpose, audience, point of view, genre, and medium.
DETERMINING YOUR PURPOSE
A well-written essay should have a specific purpose or goal. There are three main purposes for writing.
To identify your purpose, ask yourself the following questions.
Some essays can have more than one purpose. An essay on snowboarding, for example, could be both informative and persuasive: It could explain the benefits of snowboarding and urge readers to take up the sport because it is good exercise.
CONSIDERING YOUR AUDIENCE
Considering your audience (the people who will read your essay) is an important part of the writing process. Many aspects of your writing — how you express yourself, which words you choose, which details and examples you include, which types of sentences you use, and what attitude you take toward your topic — depend on the audience. Your tone (how you sound to your audience) is especially important. If you want your audience to feel comfortable with your writing, you need to write in a manner that your readers can understand and that appeals to them.
If you were describing a student orientation session to a friend, you would use a different tone and select different details than you would if you were describing the orientation in an article for the student newspaper:
Telling a Friend | Writing for the Student Newspaper |
Remember I told you how nervous I am about attending college in the fall? Well, guess what? I went to my student orientation over the weekend, and it was much better than I expected! I even met one of my teachers — they call them “instructors” here — and he was so nice and down-to-earth that now I’m starting to get excited about going to college. | College student orientations are often thought to be stuffy affairs where prospective students attempt to mix with aloof professors. For this reason, I am pleased to report that the college orientation held on campus last weekend was a major success and not a pointless endeavor after all. Along with my fellow incoming first-year students, I was impressed with the friendliness of instructors and the camaraderie that developed between students and faculty. |
Language: casual | Language: more formal |
Sentence Structure: shorter sentences | Sentence Structure: longer sentences |
Tone: familiar, friendly | Tone: serious, formal |
How to consider your audience. As you consider your audience, keep the following points in mind.
For a helpful list of questions you can ask to analyze your audience, consult the "Analyzing Your Audience" box.
ANALYZING YOUR AUDIENCE When analyzing your audience, ask yourself the following questions:
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Considering your audience when it is composed of one person: your instructor. Instructors occasionally direct students to write for a particular audience, such as readers of a certain magazine or newspaper, but you can often assume that your main audience is your instructor. In most cases, it is best to write as if your instructor were unfamiliar with your topic. He or she wants to see if you understand the topic and can write and think clearly about it. For academic papers, provide enough information to demonstrate your knowledge of the subject (including background information, definitions of technical terms, and relevant details), make sure your essay is clear and understandable, maintain a reasonable tone, provide evidence from soures that are appropriate to your discipline, and treat alternative views fairly.
CHOOSING A POINT OF VIEW
Point of view is the perspective from which you write an essay. There are three types: first, second, and third person. In choosing a point of view, consider your topic, your purpose, and your audience.
Think of point of view as the “person” you become as you write.
CONSIDERING THE GENRE AND MEDIUM
Genre is a term used to classify types of text — for example, laboratory reports, proposals, or blog posts. Each genre has its own conventions, or ways of doing things. A laboratory report, for example, has a specific purpose: To inform readers about how an experiment was conducted so that it can be repeated and to tell readers the results. It takes the third-person point of view, uses technical language, and includes the following sections:
To write effectively you need to understand the conventions of the genre and follow them closely. Reviewing samples of effective writing in the genre, either by classmates or those posted on reliable Web pages, can be helpful.
Medium refers to the means through which ideas are expressed and information conveyed. In your writing class, your primary medium will be printed text, but your essays may include visuals, and if assignments are submitted or viewed electronically, you may also include audio or visual files, animations, or hyperlinks to Web sites. Be sure to choose a medium that suits your purpose and your audience. (For example, consider whether your readers will have high-speed Internet access when reading your assignment.) Also consider the conventions of the genre in which you are writing.