EXERCISE 5.3 Considering Your Audience

EXERCISE 5.3 Considering Your Audience

EXERCISE 5.3

Considering Your Audience

Question 5.11

1. Write a one-paragraph description of a current television commercial for a particular product. Your audience is another college student.

2. Write a description of the same commercial for one of the following writing situations:

  1. An assignment in a business marketing class: Analyze the factors that make the advertisement interesting and appealing. Your audience is a marketing instructor.
  2. A letter to the company that produces the product: Describe your response to the advertisement. Your audience is the consumer relations director of the company.

Question 5.12

c. A letter to your local television station: Comment favorably on or complain about the advertisement. Your audience is the station director.
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