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Mary McLeod Bethune At the urging of Eleanor Roosevelt, Mary McLeod Bethune, a southern educational and civil rights leader, became director of the National Youth Administration’s Division of Negro Affairs. The first black woman to head a federal agency, Bethune used her position to promote social change. Here, Bethune protests the discriminatory hiring practices of the Peoples Drug Store chain in the nation’s capital. Moorland-Spingarn Research Center, Howard University.